Sold by: Labra
Deployed on AWS
Vendor Insights
Co-pilot to accelerate your Cloud Marketplace and Co-sell revenue. Automate your Cloud Sales with no engineering effort and our deep Salesforce and Hubspot CRM integrations.
4.9
Overview
Labra is a CRM-native Marketplace Sales Acceleration Platform that helps B2B software vendors list, co-sell, and transact on AWS Marketplace while automating revenue operations inside Salesforce and HubSpot. Our platform makes it easier for software companies to turn cloud marketplaces into a high-velocity revenue channel by removing technical complexity, reducing operational overhead, and improving co-sell performance with AWS field teams.
Labra centralizes the full Marketplace selling motion. From onboarding to private offer creation to renewals and reporting, everything is available inside a single platform built for revenue leaders.
Labra for Marketplace One place where you manage your all your AWS listings without any headaches. Labra takes care of everything from listing setup to approvals, billing, renewals, and private offers; all without custom builds or complicated infrastructure. It hooks right into your CRM, so your revenue team stays in their flow instead of switching between tools.
- Get products live on Cloud Marketplaces in days, not weeks.
- Simplify Private Offers, CPPOs, and ACE/Partner Central management straight from your CRM.
- Stay compliant and marketplace-ready with guided support.
- See clear revenue insights and billing automation all in one place.
Labra for Co-sell Most cloud sales teams treat co-selling with hyperscalers as a juggling act. It should not be. Labra Co-Sell plugs into your CRM and automates the admin overhead parts like deal sharing, partner tracking, registrations, and compliance checks. Your sales team gets real-time visibility, alerts, and built-in support so nothing falls through the cracks.
- Automates co-sell workflows from opportunity sharing to approvals.
- Keeps everything tied to your CRM so teams stay efficient.
- Gives real-time alerts and insights on co-sell progress.
- Built-in reporting helps you measure what is working.
Labra AI Labra AI is purpose-built for cloud sales. It learns from real marketplace activity, CRM signals, and partner engagement data to give you smart insights, scores, and predictions that help you focus on deals that are most likely to close. All of that lives right inside your CRM, so your team knows what to chase next without guesswork.
- Helps prioritize leads with real-world propensity scoring.
- Surfaces buyer intent and deal-ready signals automatically.
- Improves deal velocity with insights tailored for cloud sales.
- Reduces manual sorting and guesswork.
Labra CRM Accelerator Labra CRM connectors are the most advanced integration app in the industry, automating your CRM activities to streamline marketplace and co-sell operations, putting them in co-pilot mode.
IBM, GitLab, Proofpoint, Udemy, Trellix, Checkpoint, and Sysdig are among our customers who have chosen Labra to drive their success.
For custom pricing, please contact sales@labra.io for a private offer. Just for marketplace listing, check this link - https://aws.amazon.com/marketplace/pp/prodview-ydfv2ax2plqxu
Highlights
- Accelerated listing (Container, SaaS, and Professional services) on the Marketplace in a few days without any engineering effort. Manage all Marketplace operations (private offers, CPPOs, Renewals - ABO and FDA, Metering, etc.) effortlessly.
- Most advanced CRM integration in the industry with Salesforce and Hubspot to automate Co-selling and related activities.
- Advisory service - Marketplace and Co-sell for Cloud Partnerships are our core strengths. With our years of expertise, we guide you through these complex processes, helping you achieve the same level of mastery. We also handle FTR/WAFR for you during your marketplace onboarding and make you Co-sell eligible.
Get personalized pricing in minutes - New
If qualified, an express private offer gets you custom pricing and terms. Finalize your purchase in the AWS Marketplace console.
Details
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Delivery method
Deployed on AWS
Features and programs
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Platform fee | Platform fee as defined in the contract | $30,750.00 |
Labra CRM automation app | Create Private offers/CPPO directly from CRM. | $18,000.00 |
Additional Listing | For every additional listing on the same cloud | $11,250.00 |
Dimension | Description | Cost/unit |
|---|---|---|
More than 300 opportunities per month | More than 300 opportunities per month | $10.00 |
Propensity to Buy | Identify & prioritize high intent Marketplace buyers with the Labra AI Propensity Engine. | $10.00 |
Dimensions summary
This contract-based listing combines a base charge with optional add-ons you select as needed. The Platform fee covers your core subscription, as defined in your contract. From there, you add capacity and features independently. The opportunities dimension covers volume above 300 co-sell opportunities per month. Propensity to Buy adds AI scoring to prioritize high-intent buyers. The CRM automation app lets you create private offers directly from your CRM. Additional Listing charges apply for each extra listing on the same cloud. You scale by adding only the components your team requires.
Top-of-mind questions for buyers
An opportunity is a co-sell deal shared with the cloud provider through your CRM. The base covers up to 300 per month. The "More than 300 opportunities per month" dimension bills the extra volume above that threshold, letting you scale as your co-sell pipeline grows.
The Platform fee is your fixed base charge. The other dimensions bill independently on top of it: opportunity volume above 300 per month, Propensity to Buy scoring, the CRM automation app, and each Additional Listing on the same cloud. You pay only for the components you add.
An Additional Listing charge applies for every extra product listing you run on the same cloud beyond your base allotment. Labra connects to Marketplace APIs to manage listings, approvals, billing, and renewals. Each added listing you manage through the platform triggers this separate charge.
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Request a private offer to receive a custom quote.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
Reach out to us at -> support@labra.io
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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By Spektra Systems
Sentiment is AI generated from actual customer reviews on AWS and G2
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CRM Integration and Automation
Native integration with Salesforce and HubSpot CRM to automate marketplace operations, co-sell workflows, and revenue operations without requiring custom engineering builds.
Marketplace Listing Management
Centralized platform for managing AWS Marketplace listings including product onboarding, private offers, CPPOs, renewals (ABO and FDA), metering, and billing automation.
AI-Powered Deal Scoring and Insights
Machine learning-based propensity scoring and buyer intent detection that analyzes marketplace activity, CRM signals, and partner engagement data to prioritize high-probability deals.
Co-sell Workflow Automation
Automated co-sell processes including opportunity sharing, deal registration, partner tracking, compliance checks, and real-time alerts integrated within CRM.
Rapid Marketplace Deployment
Accelerated onboarding for Container, SaaS, and Professional Services listings on cloud marketplaces with guided compliance support and FTR/WAFR handling.
Autonomous Workflow Automation
Autonomous AI agents advance deal stages and generate partner-qualified leads without manual effort.
Bidirectional CRM Synchronization
Bidirectional ACE=CRM sync eliminates manual work and unifies go-to-market operations.
Predictive Analytics Engine
Amazon Bedrock and QuickSight-powered analytics deliver predictive co-sell insights and next-best-action recommendations.
Automated Deal Management
Automated private offers and real-time dashboards for unified revenue motion and deal progression.
Offer Lifecycle Management
End-to-end management of public and private offers with support for pay-as-you-go subscriptions and pre-negotiated private offers.
Usage Metering and Reporting
Manual or API-based integration for detecting and reporting usage records to support consumption-based billing models.
SaaS Account Provisioning
Automatic provisioning of SaaS accounts in ISV-owned or customer-owned cloud subscriptions with operational team notifications via email or integrations.
Transaction Analytics
Advanced analytics capabilities covering transactions, payouts, collections, taxes, fees, and subscription lifecycle event tracking.
Third-party System Integration
Integration with Salesforce, Slack, Microsoft Teams, Dynamics 365, HubSpot, and Marketo for cross-functional workflow management.
Validated by AWS Marketplace
FedRAMP
GDPR
HIPAA
ISO/IEC 27001
PCI DSS
SOC 2 Type 2
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Standard contract
Customer reviews
Computer Software
Excellent Platform for Scaling Cloud Marketplace and Co-Sell Operations
Reviewed on Aug 17, 2026
Review provided by G2
What do you like best about the product?
Labra has made managing our cloud marketplace and co-sell motion significantly easier. Instead of having to coordinate across multiple portals, spreadsheets, and internal teams, we have a much more centralized view of our cloud GTM activities.
The biggest value for us is the automation and CRM integration. It reduces a lot of manual work around marketplace operations and co-selling while giving our sales and partnerships teams better visibility into opportunities and deal progress. The Labra team has also been very knowledgeable and responsive, which makes the overall experience much easier.
The biggest value for us is the automation and CRM integration. It reduces a lot of manual work around marketplace operations and co-selling while giving our sales and partnerships teams better visibility into opportunities and deal progress. The Labra team has also been very knowledgeable and responsive, which makes the overall experience much easier.
What do you dislike about the product?
As with any platform supporting complex cloud marketplace processes, there is a learning curve when getting everything configured and aligned with your existing workflows. Some areas could also offer additional customization, but these are relatively minor compared with the operational efficiencies we’ve gained.
What problems is the product solving and how is that benefiting you?
Labra helps us simplify and automate our cloud marketplace and co-sell operations. It reduces manual processes, improves visibility across our pipeline, and makes it easier to work with cloud partners.
The biggest benefit is that our team can spend less time managing operational tasks and more time focused on selling, partnerships, and revenue growth. It has also given us a more scalable foundation as our cloud GTM motion grows.
The biggest benefit is that our team can spend less time managing operational tasks and more time focused on selling, partnerships, and revenue growth. It has also given us a more scalable foundation as our cloud GTM motion grows.
Computer Software
Labra has been a valuable AWS Marketplace partner with efficient onboarding and quick support
Reviewed on Aug 13, 2026
Review provided by G2
What do you like best about the product?
We worked with Labra primarily to get our SaaS product live on AWS Marketplace. The process involved quite a few AWS requirements and operational steps, and Labra helped us navigate these along the way.
Their team was helpful with the listing process, understanding the requirements, addressing questions, and getting the necessary pieces in place. Having their support made the overall Marketplace onboarding process more straightforward and saved our team a fair amount of time.
Their team was helpful with the listing process, understanding the requirements, addressing questions, and getting the necessary pieces in place. Having their support made the overall Marketplace onboarding process more straightforward and saved our team a fair amount of time.
What do you dislike about the product?
There are still areas where additional automation and visibility could make the experience even better but overall, our experience has been positive.
What problems is the product solving and how is that benefiting you?
Labra helped simplify the process of getting our SaaS offering onto AWS Marketplace and supported us with the associated AWS requirements and ongoing operational activities. This allowed our team to spend less time figuring out the Marketplace process and more time focusing on our product and customers.
Overall, Labra has been a useful partner for getting started with AWS Marketplace and navigating the operational side of it. Highly recommended!
Overall, Labra has been a useful partner for getting started with AWS Marketplace and navigating the operational side of it. Highly recommended!
Computer & Network Security
Labra Makes AWS Marketplace and Co-Selling Much Easier from Salesforce
Reviewed on Aug 12, 2026
Review provided by G2
What do you like best about the product?
We use Labra primarily for its AWS Marketplace and co-sell CRM integration with Salesforce, and it has made managing our AWS referral process significantly easier.
The biggest benefit is the ability to connect our existing Salesforce workflow with the AWS co-selling process instead of having our sales team manually manage opportunities across multiple systems. Labra helps streamline the referral process, automate field mapping, and ensure the relevant opportunity information is carried over when submitting opportunities to AWS.
The biggest benefit is the ability to connect our existing Salesforce workflow with the AWS co-selling process instead of having our sales team manually manage opportunities across multiple systems. Labra helps streamline the referral process, automate field mapping, and ensure the relevant opportunity information is carried over when submitting opportunities to AWS.
What do you dislike about the product?
There can be some initial configuration and mapping required to make sure Salesforce fields align correctly with the AWS referral requirements. However, once the mappings are configured properly, the workflow becomes much easier to manage.
What problems is the product solving and how is that benefiting you?
Instead of manually creating referrals and copying information between Salesforce and AWS systems, we can leverage our existing CRM data and workflows. The automated mapping of Salesforce opportunity and account information is particularly helpful, as it reduces repetitive data entry and helps maintain consistency across referrals.
Another major positive has been the support from Pawan throughout the entire journey. He has been extremely helpful during onboarding, taking the time to understand our requirements and guide us through the setup and configuration. Even after onboarding, his hypercare support has been excellent. He has been responsive, proactive, and quick to help troubleshoot issues or answer questions as we started using the integration in our day-to-day workflow.
Another major positive has been the support from Pawan throughout the entire journey. He has been extremely helpful during onboarding, taking the time to understand our requirements and guide us through the setup and configuration. Even after onboarding, his hypercare support has been excellent. He has been responsive, proactive, and quick to help troubleshoot issues or answer questions as we started using the integration in our day-to-day workflow.
Hospital & Health Care
Simplified AWS Marketplace Management with great onboarding experience
Reviewed on Aug 12, 2026
Review provided by G2
What do you like best about the product?
We primarily use Labra for managing our AWS Marketplace presence, and it has made the process significantly easier for our team. AWS Marketplace can be fairly complex to navigate, particularly when it comes to setting up listings, managing pricing and offers, handling updates, and keeping everything aligned with AWS requirements.
What really stands out, though, is the Labra team. They’ve been responsive, knowledgeable, and hands-on whenever we’ve needed help. Having someone who understands the AWS Marketplace process and can help us navigate issues has saved our team considerable time.
What really stands out, though, is the Labra team. They’ve been responsive, knowledgeable, and hands-on whenever we’ve needed help. Having someone who understands the AWS Marketplace process and can help us navigate issues has saved our team considerable time.
What do you dislike about the product?
I’d like to see more advanced analytics and visibility into Marketplace performance over time. There’s also an opportunity to add more self-service capabilities as customers become more familiar with the platform.
What problems is the product solving and how is that benefiting you?
For us, the main problem was the operational complexity of getting onto and managing AWS Marketplace. Labra has helped simplify that process and reduced the amount of time our team needs to spend coordinating Marketplace-related activities.
The combination of the product and Labra’s knowledgeable support team has made AWS Marketplace easier for us to manage and has given our team more confidence in handling the process.
The combination of the product and Labra’s knowledgeable support team has made AWS Marketplace easier for us to manage and has given our team more confidence in handling the process.
Computer Software
A Reliable Platform for Cloud Marketplace Operations
Reviewed on Aug 07, 2026
Review provided by G2
What do you like best about the product?
What I like best about Labra is how it simplifies the entire cloud marketplace lifecycle. From marketplace listing creation and management to co-sell referrals, private offers, and CRM integrations, everything is available in a single platform. The automation significantly reduces manual effort, and the platform makes it much easier to manage AWS Marketplace operations at scale. The onboarding experience is straightforward, and the customer success and support teams are highly responsive, knowledgeable, and proactive in helping resolve issues and guiding customers through complex marketplace processes.
What do you dislike about the product?
While Labra offers a comprehensive set of features, some advanced workflows have a learning curve for new users. It would also be helpful to see continued expansion of support across additional cloud marketplaces and even more self-service documentation for advanced use cases. That said, the customer success team is very responsive and is always available to help, which makes onboarding and adoption much smoother.
What problems is the product solving and how is that benefiting you?
Labra has streamlined our cloud marketplace operations by automating processes that were previously manual and time-consuming. It simplifies marketplace listing management, co-sell referrals, CRM synchronization, private offers, and customer onboarding, all from a single platform. This has improved operational efficiency, reduced errors, and enabled our team to focus more on supporting customers and driving marketplace growth rather than managing administrative tasks. The platform has also provided better visibility into marketplace activities and made collaboration with cloud providers much more seamless.